Week 2 was all about Strategic Planning. SWOT analysis & SMART goals.
Discussed ideas which we had come up with and decided on a restaurant design project. Choosing a project was really difficult. It was recommended that the team selects a project related to our interests and what we would like to go into after graduation. Which is good in theory but difficult to do when you're not sure what you would like to do after graduation, or if what you want to do after graduation has to relation to Multimedia at all.
This website (http://www.quantifiedmarketing.com/) is great and I'm hoping that we can get our project to similar levels - of course we will be doing our project minus a client. I find it interesting how they do everything. Concept development; design; promotions; public relations; marketing research and strategy; planning and financial consulting; and franchising.
No comments:
Post a Comment